Why Marketing is more than just strategy…
We’ve all worked with amazing “thinkers” but it’s rarely the “thinkers” that alone deliver game changing growth. Why? because the consumer only sees activation. So why is the art of activating often unappreciated and so hard to master?
At Blorange we balance expert strategy with outstanding activation.
The future’s bright….
“But why Blorange?” people ask…
Dan (MD Blorange) led the biggest FMCG launch of the decade with the launch of Gillette Fusion ProGlide. How? working with sales teams, retailers, agencies and more to live out his vision of “Turning the stores blorange” a simple yet effective strategy to maximising launch impact and retailer buy in.
The result - amazing impact and results and a wonderful personalised caricature upon leaving his role post launch!
Having a vision and being able to translate it widely and memorably is so key to a successful launch/campaign, if we ask 10 consumers what your brand is about would their responses be what you want to be known for?!
Experience is our secret sauce…
I was asked recently what our “secret sauce” was. How do we maximise ROI for clients and get stuff done fast and effectively. Experience matters. Having lived and breathed marketing big and small for a collective half century at Blorange we know what works, how to get it done, and how to avoid those red herrings along the way.